non profit organizations


Successfully Building a Business Means No Personal Life. Truth or Myth?


Most of us know that to build a business the entrepreneur must devote 18 hour days, 7 days a week and ignore health, family, friends, lets face it – give up having a life outside of the start up.  Right? Well, not neccesarily says Michelle Goodman and the many entreprenuers (‘treps) she interviewed.  Ms. Goodman  […]

Stuck in Information Overload – or Not Even Starting?!


A recent article by Elliot Marrow on JeffBulas.com lists and reviews 5 useful tools to help those frustrated with information overload – especially with Social Media.  These applications also take away the “non-starter” excuse that engaging online ( and that includes social media) will take up too much time.  I not only agree with Elliot Marrow’s point […]

Perspectives –


From years of working with those building small businesses and non-profits, we’ve learned that from time to time a step back is helpful.  We’ve decided to offer Perspectives, a series of images with poignant statements or quotes, for just that.  Enjoy!

Time saving tips on Robo-Posting and Content Sharing


This week’s Forum at the Blueprint Academy:On this week’s Forum here at the Blueprint Academy, Melissa asks questions from our message board about finding the balance between avoidance of “robo-posting”; limiting time on social media platforms (like Facebook) and consistently offering relevant, interesting content to others. (Click here to listen in)

Why Mobile Video Matters to Small Organizations That Want to Grow


Why Mobile Video Matters to Small Organizations That Want to Grow Other than having faster access to things online, why would someone running a small organization care about 4G for mobile devices like cell phones and notebooks (like iPads)? Let me say it in 2 words – Prospective Audience. That was the short answer, here […]