Years of experience working with online business newbies have taught us many lessons. The biggest of these is actually quite simple – what newbies think they need to know, it NOT what they REALLY need to know to succeed. While we all know the importance of a properly constructed website, social media presence on the right platforms, being optimized for other to locate us on search engines (SEO) – more often than not, it’s the persuasion, marketing and finer details that are the missing pieces.